___________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Related MCQs

• In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
• A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
• In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one’s own potential, and for fully using one’s talents and capabilities are examples of _______ needs.
• The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :
• The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.