In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

Related MCQs

• Most advertising messages are made up of two types of elements. They are
• The advertising messages are ___ _______and ___________
• Billboard advertising is most effective for __________ advertising.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• The research which enables an ad agency to better understand how consumers use a product or service is, _________