A short and striking or memorable phrase used in advertising is called,

Related MCQs

• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• Billboard advertising is most effective for __________ advertising.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called
• Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called
• A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period.