The group of elements price ,product ,promotion and place constitute :

Related MCQs

• What all are the elements included in promotion mix ?
• All companies charge the same price and smaller players follow the price set by the market players. Which is this method?
• Charging very low price at the introductory stage of a new product and raising prices gradually.
• Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”?
• Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?
• Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?
• What refers to the setting of a high price when a product is first introduced?
• The type of advertisement used when product enters in to growth stage of product life cycle is known as
• Which of the following is not a sales promotion tool?
• What is the purpose of promotion ?