Trading down is a method of product line modification by.

Related MCQs

• Trading up is a method of product line modification by.
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• The total length of each product line is divided by number of product lines which is carried by the company to calculate
• Permanent rural market with continuous trading activity is called……
• ……….influence product line decisions.
• The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
• A product with the …………… is a green product.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?