A ____________ policy means that a firm sets one price for all buyers in a given product or service line.

Related MCQs

• When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
• When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.
• A price reduction to buyers who pay their bills promptly is called.
• A price reduction to buyers who pay their bills promptly is called.
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• When initiating price changes the company must anticipate possible reactions from both buyers and competitors.
• The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
• A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using