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Q. |
The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
A. | Trading down |
B. | Product differentiation |
C. | Trading up |
D. | Product simplification. |
Answer» C. Trading up |
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