Advocacy advertising is also called

Related MCQs

• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• If advertising give focus on a particular product or brand, it is known as
• ---------is not a commercial advertising
• ---------is not a step in advertising campaign
• --------- is not a pre test to evaluate advertising effectiveness
• ---------- is not a post test to evaluate advertising effectiveness
• -----------is not a feature of advertising
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?