[Solved] Which of the following is not an element of service marketing mix?

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Q.	Which of the following is not an element of service marketing mix?
A.	people
B.	packaging
C.	process
D.	physical evidence
Answer» B. packaging
Explanation: Packaging is not an element of the service marketing mix. The elements of the service marketing mix are: People: The staff and employees who deliver the service Process: The steps involved in delivering the service Physical evidence: The tangible elements that support the service, such as the appearance of the service location and the materials used in the service process

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