Communications sent to invite cus­tomers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.

Related MCQs

• Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects
• ______could be regarded as the “ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.
• An essential ingredient to any service provision is the use of appropriate staff is known as _____.