________ is a comprehensive approach for creating maintaining and expanding customer relationship.

Related MCQs

• ______could be regarded as the “ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.
• Three stages of consumer lifecycle are_______, customer retention and customer development.
• One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.
• Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.
• One of the _______of direct marketing is effective only when all information about the individual customer is available.
• _____ is the process of selling related, an added item to a customer.
• Three strategies of Relationship marketing are get found, get followed and ____.
• Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects
• E-marketing and online marketing is an example of _____ type of marketing.
• Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___.