McqMate
Chapters
| 1. |
the customer review of a product on an E-Commerce website. |
| A. | Awareness about the brand |
| B. | Awareness about the product |
| C. | Experience the product |
| D. | Both a&c |
| Answer» B. Awareness about the product | |
| 2. |
buying relevant keyword and Paid search marketing is about bidding |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not |
| Answer» A. True | |
| 3. |
People who had earlier visited the site is __________ Customising advertisement to. |
| A. | Search retargeting |
| B. | Contextual marketing |
| C. | Remarketing |
| D. | None |
| Answer» C. Remarketing | |
| 4. |
This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. |
| A. | Contextual marketing |
| B. | Search retargeting |
| C. | Remarketing |
| D. | Both a&b |
| Answer» B. Search retargeting | |
| 5. |
Which platform can be used by advertisers and purchase ad impressions across ad exchanges? |
| A. | demand-side platform |
| B. | supply side platform |
| C. | Ad network |
| D. | None |
| Answer» A. demand-side platform | |
| 6. |
Real-time bidding is a form of programmatic buying |
| A. | True |
| B. | False |
| C. | Partially True |
| D. | None |
| Answer» A. True | |
| 7. |
Which capabilities are offered by Web Content Management Tools? |
| A. | Centralized version control |
| B. | Simplification through templates |
| C. | Integration with enterprise applications |
| D. | all |
| Answer» D. all | |
| 8. |
Which design approaches help in building sites that are optimized for various screen sizes? |
| A. | Mobile optimized design |
| B. | Responsive web design |
| C. | Progressive enhancement |
| D. | Adaptive web design |
| Answer» B. Responsive web design | |
| 9. |
Site designing for mobile is very similar to the web. |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not |
| Answer» B. False | |
| 10. |
Profits related to a new product in its introductory stage of profit related to new product |
| A. | negative |
| B. | positive |
| C. | higher |
| D. | declining |
| Answer» A. negative | |
| 11. |
____________classified by decoding, feedback, encoding and response are together in communication process. |
| A. | communication tools |
| B. | communication channels |
| C. | communication parties |
| D. | communication function |
| Answer» D. communication function | |
| 12. |
Product development comes from_________ source of idea. |
| A. | internal sources |
| B. | external sources |
| C. | product extension |
| D. | both a and b |
| Answer» D. both a and b | |
| 13. |
Which way of consumers feel or perceive towards an actual product or potential market offering |
| A. | sales concept |
| B. | product images |
| C. | product idea |
| D. | customer management |
| Answer» B. product images | |
| 14. |
which Products like as “VHS tapes” |
| A. | product classes |
| B. | branding |
| C. | product forms |
| D. | product perception |
| Answer» B. branding | |
| 15. |
__________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands |
| A. | complex behavior |
| B. | variety seeking behavior |
| C. | dissonance reducing behavior |
| D. | habitual behavior |
| Answer» A. complex behavior | |
| 16. |
___________Procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called |
| A. | Leading |
| B. | online |
| C. | Buz |
| D. | none of the above |
| Answer» C. Buz | |
| 17. |
customer is _________, If customer’s expectations and products performance matches |
| A. | satisfied |
| B. | dissatisfied |
| C. | delighted |
| D. | none of these |
| Answer» A. satisfied | |
| 18. |
Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called |
| A. | channeling |
| B. | buyer readiness |
| C. | channel designing |
| D. | strategic |
| Answer» B. buyer readiness | |
| 19. |
When the new developed product concept is tested, the next immediate step is to |
| A. | market strategy |
| B. | a testing technique |
| C. | intermediaries |
| D. | logistic network |
| Answer» A. market strategy | |
| 20. |
____________communication process, receiver and sender are classified as |
| A. | functions |
| B. | parties |
| C. | tools |
| D. | channels |
| Answer» B. parties | |
| 21. |
stage in which purchase intention is transformed in to purchase decision is called |
| A. | need recognition |
| B. | information search |
| C. | purchase decision |
| D. | both b and c |
| Answer» C. purchase decision | |
| 22. |
media and message are considered as_____________ in communication process |
| A. | tools |
| B. | channels |
| C. | functions |
| D. | parties |
| Answer» A. tools | |
| 23. |
’Maslow’s hierarchy of needs |
| A. | physiological |
| B. | self-actualization |
| C. | esteem needs |
| D. | all of above |
| Answer» D. all of above | |
| 24. |
___________ is classified An idea for a possible product that company will offer |
| A. | product idea |
| B. | product image |
| C. | customer management |
| D. | none of the above |
| Answer» D. none of the above | |
| 25. |
A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as |
| A. | concept |
| B. | phase |
| C. | screening |
| D. | raw-material screening |
| Answer» A. concept | |
| 26. |
The tendency of difficult understanding related to the use of market offering is called |
| A. | relative advantage |
| B. | complexity |
| C. | communicability |
| D. | compatibility |
| Answer» B. complexity | |
| 27. |
which triggers positive or negative emotions leads to purchase motivation |
| A. | emotional appeal |
| B. | rational appeal |
| C. | moral appeal |
| D. | irrational appeal |
| Answer» A. emotional appeal | |
| 28. |
Customers in growth stage of life cycle of products are classified as |
| A. | innovators |
| B. | early adopters |
| C. | middle majority customers |
| D. | laggards |
| Answer» B. early adopters | |
| 29. |
Considering non-personal communication channels, magazines, direct mail and newspapers are considered as |
| A. | online media |
| B. | print media |
| C. | broadcast media |
| D. | display media |
| Answer» B. print media | |
| 30. |
Product development process after analysis of business next step to be taken is |
| A. | test marketing |
| B. | penetration marketing |
| C. | one chanal marketing |
| D. | individual marketing |
| Answer» A. test marketing | |
| 31. |
who is suspicious of change is classified as |
| A. | late majority |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» C. laggard | |
| 32. |
which is reflected in web design through ______. |
| A. | different feature stories appealing to different members |
| B. | content referencing the needs of companies |
| C. | different navigation options appealing to different members |
| D. | status of the business in the purchase decision process |
| Answer» C. different navigation options appealing to different members | |
| 33. |
Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. |
| A. | referencing needs of companies of different sizes |
| B. | the status of the business in the purchase decision process |
| C. | different feature stories appealing to different members |
| D. | different navigation options appealing to different members |
| Answer» B. the status of the business in the purchase decision process | |
| 34. |
which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels? |
| A. | serve |
| B. | speak |
| C. | sell |
| D. | save |
| Answer» B. speak | |
| 35. |
Business-to business eCommerce involves commercial transactions between other organizations and organizations. |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not be |
| Answer» A. True | |
| 36. |
the example of business-to-business services offered by Google which gains advertising revenue. |
| A. | Google AdWords pay per click sponsored |
| B. | Google Apps Application Suite |
| C. | YouTube Brand Channel |
| D. | Google Search application providing online website |
| Answer» C. YouTube Brand Channel | |
| 37. |
______ is an example of business-to-business services offered by Google application running as part of a customer’s website. |
| A. | Google Search application providing online website search |
| B. | Google Apps Business Application |
| C. | YouTube Brand Channel |
| D. | Google AdWords click sponsored link advertising |
| Answer» A. Google Search application providing online website search | |
| 38. |
which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. |
| A. | B2B independent e-marketplace. |
| B. | buyer-oriented marketplace. |
| C. | supplier-oriented marketplace. |
| D. | vertical and horizontal e-marketplace. |
| Answer» B. buyer-oriented marketplace. | |
| 39. |
which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. |
| A. | vertical and horizontal e-marketplace. |
| B. | supplier-oriented marketplace. |
| C. | buyer-oriented marketplace. |
| D. | B2B independent e-marketplace. |
| Answer» D. B2B independent e-marketplace. | |
| 40. |
By bulk buying of items, One aim of e-procurement is to increase savings |
| A. | right quantity. |
| B. | right thing. |
| C. | right quality. |
| D. | right price. |
| Answer» A. right quantity. | |
| 41. |
Which production is related to procurement? |
| A. | Office supplies. |
| B. | Raw materials. |
| C. | Information systems. |
| D. | Furniture. |
| Answer» B. Raw materials. | |
| 42. |
In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Automated |
| D. | High Tech/Low Touch, Personal |
| Answer» A. Low Tech, High Touch, Personal | |
| 43. |
where technology will not feature in the development of these relationships, this is known as a ______ relationship. |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Personal |
| D. | High Tech/Low Touch, Automated |
| Answer» B. Low Tech, High Touch Transactional | |
| 44. |
website functions, which are the most important? |
| A. | Having free reports |
| B. | services your company provides |
| C. | Capturing email addresses of visitors |
| D. | information on every page |
| Answer» C. Capturing email addresses of visitors | |
| 45. |
Way promote a business with social media is__________ |
| A. | your company, services, and products |
| B. | many contacts as possible |
| C. | Offer a lot of helpful |
| D. | potential clients to visit your website |
| Answer» C. Offer a lot of helpful | |
| 46. |
search page engine optimization refers to_________ |
| A. | Programming keywords into a website |
| B. | each page of a website for design |
| C. | amount of links coming into your website |
| D. | The number of search engine sites a website |
| Answer» A. Programming keywords into a website | |
| 47. |
The best way to improve search engine ranking is with |
| A. | Video |
| B. | A blog |
| C. | Having at least 500 words on the page |
| D. | a lot of graphics per page |
| Answer» B. A blog | |
| 48. |
which main objective of branding is? |
| A. | customers recognize your logo and marketing materials |
| B. | earn trust from your customers |
| C. | Promotional materials that match |
| D. | a unique tag line |
| Answer» B. earn trust from your customers | |
| 49. |
Which marketing techniques are most likely to pay you? |
| A. | Pay click advertising |
| B. | Using social media marketing |
| C. | Posting press |
| D. | article marketing |
| Answer» D. article marketing | |
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