McqMate
Chapters
| 1. |
........buy products & ......use product |
| A. | consumer & customers |
| B. | buyers & sellers |
| C. | buyers & customers |
| D. | customers & consumer |
| Answer» B. buyers & sellers | |
| 2. |
.........is the acquisition of goods and services by the seller or industrial user for the purpose of resale |
| A. | selling |
| B. | assembling |
| C. | buying |
| D. | transportation |
| Answer» B. assembling | |
| 3. |
A large amount of ______________ advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» C. radio | |
| 4. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» D. new media | |
| 5. |
Digital technology is changing the way ______________ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» B. consumer | |
| 6. |
A cluster of complementary goods and services across diverse set of industries is called as |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» B. meta market | |
| 7. |
______________ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» C. Digital | |
| 8. |
Creating and securing a brand name in the physical world requires extensive marketing. ______________. |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» A. Research | |
| 9. |
Media are the bridges that carry messages back and forth between companies and ______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» B. customers | |
| 10. |
When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» A. Indirect marketing | |
| 11. |
In marketing theory, every contribution from the supply chain adds ________ to the product |
| A. | value |
| B. | cost |
| C. | convience |
| D. | ingredients |
| Answer» A. value | |
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