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180+ Fashion Marketing Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Fashion Technology (BFT) .

51.

Expand CIM

A. Company Integrated Manufacturing
B. Computer integrated manufacturing
C. Computerised industry machine
D. Computer integrated mechanism
Answer» B. Computer integrated manufacturing
52.

-------------------- is the difference in value between a country’s exports and emports

A. Duties
B. Balance of trade
C. Tariff
D. Quota allocation
Answer» B. Balance of trade
53.

---------------- is the trade name that identifies a certain product made by a particular producer

A. Branle
B. Buyer
C. Shop
D. Trade amark
Answer» A. Branle
54.

French word for a small shop with unusual clothing and atmosphere--------------------

A. Tailoring
B. Atelien
C. Boutique
D. Prêt-a-porter
Answer» C. Boutique
55.

French word for designer workship

A. Couture
B. Atelien
C. Prêt – a porter
D. Tailleur
Answer» B. Atelien
56.

Alta moda ------------

A. Italian coutue
B. french coutine
C. American couline
D. European coutiue
Answer» A. Italian coutue
57.

A fashion that long lasts

A. Classic
B. Fad
C. Trend
D. Interrupted fashion
Answer» A. Classic
58.

English term for made- to- measusre men’s suits

A. Bespoke
B. Couline
C. Folk costume
D. Custom made
Answer» A. Bespoke
59.

------------------- is tha trend for manufactures and retailers to expand throughout the world

A. Globalization
B. Naturalization
C. General agreement
D. Expansion
Answer» A. Globalization
60.

--------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising

A. Stylist
B. Target market
C. Buyer
D. Audience
Answer» B. Target market
61.

------------------------ name identify products made by a particular manufactures

A. Brand
B. Franchis
C. Unique
D. Store
Answer» A. Brand
62.

Under -------------------- agreement, popular designers and brand name manufactures give other manufactures permission to use their names.

A. Royalty
B. Bilateral
C. Licensing
D. Mutual
Answer» C. Licensing
63.

------------------ is a percentage of wholesale sales paid to the designer brand name.

A. Royalty
B. Profit
C. Commission
D. Margin
Answer» A. Royalty
64.

Certain manufactures avoid retailers altogether by mailing their own catalogs directly to the public, called ------------------------

A. Direct marketing
B. Indirect promotion
C. Promotion
D. Marketing
Answer» A. Direct marketing
65.

In --------------------- agreement, a manufactures sells the rights to retail its merchandise as product time.

A. Licensing
B. Franchising
C. Royalty
D. Direct
Answer» B. Franchising
66.

-------------------- is information given to the public regarding products, policies, personnel, activities or services.

A. Publicity
B. Editor
C. Report
D. Hangtag
Answer» A. Publicity
67.

Advertising is the planning, ueriting, producing and scheduling of ---------------- designed to attract customers.

A. Event
B. Show
C. Paid announcement
D. Video
Answer» C. Paid announcement
68.

The price paid by the retailer to the manufacturer for a garment is known as the --------- ---

A. Cost price
B. Market price
C. Selling price
D. Discount price
Answer» A. Cost price
69.

Margin ------------

A. Break up
B. Mark- up
C. Mark-down
D. Break down
Answer» B. Mark- up
70.

Expand VAT

A. Value added tax
B. Variable agreement trade
C. Visual arrangement of trend
D. Value agreed on trade
Answer» A. Value added tax
71.

----------------- is calculated at the range selection stage before order qualities are finalisect.

A. Average selling price
B. Market price
C. Cost price
D. Margin price
Answer» A. Average selling price
72.

New ranges are launched for -------------- main reasons per year.

A. 4
B. 3
C. 2
D. 1
Answer» C. 2
73.

--------------- general merchandise store, including apparel, household goods and furniture.

A. Wholesale
B. Department store
C. Regional store
D. Speciality store
Answer» B. Department store
74.

------------------- is the term offer used by the industry to describe online retailing vis the internet.

A. Whole sale
B. E- Commerce
C. Catalog
D. Tele- Shopping
Answer» B. E- Commerce
75.

-------------------- retailing offers merchandises to consumers in a catalog as directional format

A. Mail order
B. E- Commerce
C. E-retailing
D. Chain store
Answer» A. Mail order
76.

-------------------- stores owners hires more employee and increases space

A. Large
B. Small
C. Partnership
D. Franchise
Answer» B. Small
77.

A successful unit store may open additional locations, to grow into a -------------- unit operation,

A. Single
B. Branch
C. Chain
D. Multiple
Answer» D. Multiple
78.

------------------------ store is often managed by one person usually the owner.

A. Small
B. Large
C. Corporate
D. Single
Answer» A. Small
79.

Any store that is price- directed is a ----------------- store

A. Small
B. Department
C. Corporate
D. Promotional
Answer» D. Promotional
80.

The retailers charge a small membership fee, offer consumers deep discounts on general merchandise -------------------------

A. Warehouse club
B. Mass- merchants
C. Retail store
D. Outlets
Answer» A. Warehouse club
81.

------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising

A. Stylist
B. Target market
C. Buyer
D. Customer
Answer» B. Target market
82.

-------------------- is a designer or fashion leader who sets a fashion directton

A. Trend setter
B. Stylist
C. Trend buyer
D. Buyer
Answer» A. Trend setter
83.

----------- stores cater to a particular target customer by providing a narrow fours of merchandise

A. Department store
B. Speciality
C. Regional
D. Departmental
Answer» B. Speciality
84.

-------------- is the means of communication, newspapers, magazines, radio, TV, and direct mail.

A. Current
B. Reports
C. Media
D. Service
Answer» C. Media
85.

---------------- retailer carry a wider variety of categories, such s women’s and men’s apparel accessories

A. Limited line
B. Multiple line
C. Department
D. Mass merchant
Answer» B. Multiple line
86.

A single unit store may open additional locations, a----------------- operation

A. Multiple unit
B. Chain store
C. Malls
D. Liaised store
Answer» A. Multiple unit
87.

Store owned by a single person -------------------

A. Partnership
B. Mass merchants
C. Sole proprietorship
D. Corporation
Answer» C. Sole proprietorship
88.

Business owned by two or more persons under a centretual agreement

A. Mass merchants
B. Merchants
C. Partnerships
D. Corporate
Answer» C. Partnerships
89.

The means to communicate a store’s fashion, value and quality message to prospective customers.

A. Visual merchandising
B. Buying merchant
C. Buying house
D. Presentation
Answer» A. Visual merchandising
90.

The timing of seasonal markets analies up a ------------------------

A. Calender
B. Market list
C. Marketing calendar
D. Activity calendar
Answer» C. Marketing calendar
91.

Involves the presentation of the product or line to the sales staff by the merchandising and marketing division

A. Line preview
B. Line release
C. Displau
D. Launching
Answer» A. Line preview
92.

--------------------- indicates when retail orders are completely filled

A. Purchase order
B. Start to ship
C. Ship complete
D. Selling
Answer» C. Ship complete
93.

-------------------- involves the assembling of a commercially acceptable collection of garments within the planned limitation finance and design.

A. Range planning
B. Line
C. Sampling
D. Market meeting
Answer» A. Range planning
94.

Low price margin store ---------------------

A. Dealers
B. Supermarkets
C. Discount
D. Specialty
Answer» B. Supermarkets
95.

System design to plan, price, premol and want satisfying product to the target customers to achieve organisational goal.

A. Marketing
B. Sourcing
C. Market calendar
D. Bevdgeting
Answer» A. Marketing
96.

--------------- is generally communicating with the public in an attempt to influence them towards buying your products or service.

A. Advertising
B. Promotions
C. Reports
D. Magazines
Answer» B. Promotions
97.

Interior displays may take the form of ---------------------------------- presentations

A. Image
B. Visual
C. Attract
D. Trend
Answer» A. Image
98.

------------------------ is the character or personality that a store presents to the public

A. Store image
B. Publicity
C. Product advertisement
D. Posters
Answer» A. Store image
99.

Vitrines -------------------------

A. Glass cases
B. Fixtures
C. Stunels
D. Wooden case
Answer» A. Glass cases
100.

Star fixtures --------------

A. Two arms
B. Three arms
C. Four arms
D. Five arms
Answer» C. Four arms

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