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180+ Fashion Marketing Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Fashion Technology (BFT) .

151.

A ------------- is a name, traclrmatic or logo which is used to identify the product of a specific makes

A. Brand
B. Calligraphy
C. Tag
D. Label
Answer» A. Brand
152.

A ---------- brand is one that meets the standards of the retail store where it is sold.

A. Signature
B. Designer
C. Private
D. Dealer
Answer» C. Private
153.

A -------------------- brand is one that is associated with a “name “.

A. Signature
B. Designer
C. Private
D. Dealer
Answer» B. Designer
154.

The ---------- refers to the rise, wide popularity or acceptance by masses of people, and then the decline in the acceptance of style

A. Fashion cycle
B. Promotion
C. Design for caste
D. Research
Answer» A. Fashion cycle
155.

The first date when a seasons’s orders can begin to be shipped to detailers

A. End ship date
B. Line preview
C. Line release
D. Start ship date
Answer» D. Start ship date
156.

Profit expressed as a percentage of the sale price

A. Mark down
B. mark up
C. Break down
D. Break even
Answer» A. Mark down
157.

------------------------ date is the merchandisers deadline for having all prototypes and pricing for a new product line completed.

A. Line preview
B. Deadline
C. Line presentation
D. Line releases
Answer» A. Line preview
158.

---------------- goods are frequently purchased with little thought effort or attempt.

A. Convenience
B. Shopping
C. Speciality
D. Fashion
Answer» A. Convenience
159.

Brands help to eliminate in limitation products

A. Ture
B. False
Answer» A. Ture
160.

Expand EOV

A. Electrically operated unit
B. Export oriented unit
C. Elected operator of unit
D. Excepted outlook of uniform
Answer» B. Export oriented unit
161.

A ---------------- discount is used to sell merchandise that is out of season

A. Seasonal
B. Quantity
C. Style
D. Time
Answer» A. Seasonal
162.

---------------------- is the brand for manufacturers and retailers to expand throughout the world

A. Naturalization
B. General agreement
C. Expansion
D. Globalization
Answer» D. Globalization
163.

------------------ is the term often used by the industry to describe online retailing via the internet

A. Catalog
B. E-Commerce
C. Catalog
D. Tele-Shopping
Answer» B. E-Commerce
164.

----------------- pricing done as per customers who judge the quality of the product by its price.

A. Prestige
B. Geographic
C. Dual
D. Psychological
Answer» A. Prestige
165.

The price increases when demand increases and price --------------- when demand decreases

A. Varies
B. Fluctuates
C. Decreases
D. Changes
Answer» C. Decreases
166.

------------- provides a framework for identifying consumer needs and target markets and enables the anticipation of consumer responses to marketing action.

A. Consumer behaviour
B. Research
C. Marketing
D. Survey
Answer» A. Consumer behaviour
167.

----------------- is media coverage that is not paid for and has a mass audience and high level of credibility

A. Publicity
B. Reports
C. Sources
D. Marketing
Answer» A. Publicity
168.

Anything that can be offered in the market place that might satisfy a need.

A. Plan
B. Product
C. Discount
D. Item
Answer» B. Product
169.

Collection is a group of garments designed for a specific--------------

A. Season
B. Market
C. Specific segment
D. Brand
Answer» A. Season
170.

------------------ means a worldwide search for the best available fabrics as garment production at the best price

A. Fabric planning
B. Purchase order
C. Sourcing
D. Trade fair
Answer» C. Sourcing
171.

The surface interest in a fabric or a garment is called -------------

A. Lusture
B. Loft
C. Jenlure
D. Sithouvette
Answer» C. Jenlure
172.

Overall outline of a garment is called

A. Ready to wear
B. Style
C. Trend
D. Sithovette
Answer» D. Sithovette
173.

---------- are customs charges imposed on imports in an attempt to protect domestic industry

A. Duties
B. Imports
C. VAT
D. Tare
Answer» A. Duties
174.

----------------- provide a means of diversification for the designers as brand without the risk of capital investment or the responsibility of production

A. Royalty
B. Licenses
C. Leased
D. Agreements
Answer» B. Licenses
175.

-------------------- is a place where manufactures sales representatives show samples to prospective retail buyers

A. Outlet
B. Shorooms
C. Shops
D. Markets
Answer» B. Shorooms
176.

The toddlers apparel, for the child who has learned to walk are sized

A. 2T,3T,4T…
B. 4 to 7
C. 3,6and 9 months
D. 4 to 6X
Answer» A. 2T,3T,4T…
177.

Missy sizes 6 to 16 are for the female figures

A. Junior
B. Children
C. Mature
D. Woman
Answer» C. Mature
178.

---------------- implies that the consumers must buy and wear a style to make it a fashion

A. Acceptance
B. Taste
C. Trend
D. Style
Answer» A. Acceptance
179.

Expand GNP

A. Grade national policy
B. Gross national product
C. Gross net price
D. Gross national productivity
Answer» B. Gross national product
180.

-------------- are goals that are brought in from a foreign country to sell here

A. Imports
B. Exports
C. Franchise
D. Export products
Answer» A. Imports
181.

Advertising is a paid message I in the media used to --------------------- sales

A. Increase
B. Decrease
C. Fluctuate
D. Circulate
Answer» A. Increase

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