The unfavorable external factors or trends that may pose challenge to the company

Related MCQs

• According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
• Two major factors are changing the face of today’s communications. One of these factors is the fact that:
• Which of the following is NOT part of the external marketing environment?
• The process of collecting information about the external marketing environment is
• All forces or factors that effect marketing policies, decisions and operations of a business constitute..
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ environment consists of the factors like inflation rate, interest rate and unemployment.
• The factors that affect marketing policies, decisions and operations of a business constitute.
• ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.