_____ are wants for specific products that are backed up an ability and willingness to buy them.

Related MCQs

• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.
• Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
• _____ consists of a group of customers who share a similar set of wants
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?
• The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
• ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.
• An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers