The additional amount of money consumers are willing to pay for a brand is known as ___

Related MCQs

• The sales promotion strategy which concentrates on the middlemen and consumers is known as______________
• Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
• _____ concept holds consumers will favour those products that offer the most quality or performance.
• ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.
• _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.
• A brand is a _______.
• _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.
• Keeping consumers thinking about the product is the objective for which type of advertising?
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers