Products are bundles of attributes while brands are bundles of

Related MCQs

• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
• _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
• The major cause of brands losing their credibility and the identity is due to -------------
• Choose the correct example of repositioning where brands were successful in transforming their image & face
• Which of the following brands is not a multinational chain of coffeehouses?
• Brands that allows people to express themselves to others
• ____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor
• _____________ is used when an organization uses one name for all its products:
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as