_____________ is used when an organization uses one name for all its products:

Related MCQs

• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
• ____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor
• It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as
• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
• Products are bundles of attributes while brands are bundles of
• ______ is an arrangement that associates a single product or service with more than one brand name.
• At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis
• Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example