The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:

Related MCQs

• _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
• In the brand-product matrix all current existing brand are represented in form of rows referred to as:
• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is
• In brand identity - Brand as a product example is
• Products are bundles of attributes while brands are bundles of
• Product–Attribute Fixation happens when brand is much more than a product . Apt example is
• Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.
• In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis
• In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality