It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

Related MCQs

• Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples
• Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____
• This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi"
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because
• Brand recall may be tested into two forms : Aided recall
• _____________ is used when an organization uses one name for all its products:
• Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.
• Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as
• Multi product branding strategy is also known as: