It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.

Related MCQs

• It refers to a pattern of advertising in a media schedule.
• Transit advertising is advertising
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• ______ is the the document or flow chart which details the tactics used to accomplish your media objectives.
• Seasonality/Timing
• media decision about the timing, continuity & size of the ads are _____ decisions.
• ___________ decisions are the decisions about timing, continuity and size of ads.
• Media ________ decisions are the decisions about the timing, continuity and size of the ads.
• Timing of te advertisement is particularly important when the product is _______.