The total number of different households exposed at least once, to a medium during a given period

Related MCQs

• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
• It refers to the number of times the receiver is exposed to the media vehicle
• _____________ refers to the number of times the receiver is exposed to the media vehicle.
• It refers to total advertising required during a particular period.
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.