It refers to the number of times the receiver is exposed to the media vehicle

Related MCQs

• _____________ refers to the number of times the receiver is exposed to the media vehicle.
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• Which of the following is an advantage of using direct mail as a media vehicle?
• _____ is the size of the advertisement the company runs in the selected media vehicle.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• The total number of different households exposed at least once, to a medium during a given period