_____________ exist primarily to deliver message content- entertainment, information and advertisements to a vast audience.

Related MCQs

• _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• The possible exposure of the advertising message to one audience member is called an ________ (OTS)
• Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of
• _____ audience comprises of the educated and rich from the upper class of the society.
• Target Audience
• If AEC is 30000, CPRP is 900, calculate % of target audience
• Audience size
• If AEC is 30000, CPRP is 900, calculate % of target audience