Print advertising is sometimes called

Related MCQs

• Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
• Transit advertising is advertising
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• ____ in newspapers & print media in general is much more than the circulation
• ROP stands for ______ in print media.
• The possible exposure of the advertising message to one audience member is called an ________ (OTS)
• It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.
• It refers to a pattern of advertising in a media schedule.
• Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.