Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.

Related MCQs

• A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• __________ refers to the duration of an advertising message or campaign over a given period of time.
• Transit advertising is advertising
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• Once a media campaign is completed
• To face heavy competitive campaign, we should have
• It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.
• It refers to a pattern of advertising in a media schedule.
• “The ideal time and place at which consumers of a product or service can be reached with an advertising message.”