NCCS is used to:

Related MCQs

• What is the full form of NCCS in Media Planning?
• NCCS divides the television owning household as:
• Following is not in the consumer durables listed in NCCS
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________
• ______ is the the document or flow chart which details the tactics used to accomplish your media objectives.
• Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
• _________ is the method used for placing media throughout the year with equal weight in each month.
• ______ refers to the combination of advertising channels that are used in the promotion of particular goods or services.
• A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea.