A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy

Related MCQs

• When an ad is run in the media for a long period without any gap, we are using ______ scheduling.
• Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.
• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• _______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.
• The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________
• Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.