Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of

Related MCQs

• _____________ exist primarily to deliver message content- entertainment, information and advertisements to a vast audience.
• When national advertisers buy airtime from local or regional television stations, it Is called as
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm
• The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe
• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• ____________ is the process of identifying and selecting media outlets- mianly newspapers, magazines, websites, TV and radio.
• _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
• __________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc
• “The ideal time and place at which consumers of a product or service can be reached with an advertising message.”