____________ is the process of identifying and selecting media outlets- mianly newspapers, magazines, websites, TV and radio.

Related MCQs

• If media planners want to market products _______, they will select all-India newspapers and magazines.
• A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• ____ in newspapers & print media in general is much more than the circulation
• Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
• one of the following is not strength of magazines
• The ad material in magazines need to be submitted much in advance because a magazine requires elaborate production plan, this is called as ______ time
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.