The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.

Related MCQs

• The ability of the media to adapt to changing and specific needs of advertisers is
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• Media ________ decisions are the decisions about the timing, continuity and size of the ads.
• media decision about the timing, continuity & size of the ads are _____ decisions.
• An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement.
• An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.
• When national advertisers buy airtime from local or regional television stations, it Is called as
• Media Buyer is responsible for
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______