If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

Related MCQs

• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• Another name for a company’s marketing communications mix is:
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
• If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
• The shift from ________________________ has had a dramatic impact on marketing communications.
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT: