The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.

Related MCQs

• Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• All of the following are considered to be consumer-promotion tools EXCEPT:
• Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
• If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
• _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.