________________ is a major promotion function whose objective is to build good relations with the company’s various publics.

Related MCQs

• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• All of the following would be considered to be major public relations tools EXCEPT:
• All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?