Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?

Related MCQs

• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• All of the following would be considered to be major public relations tools EXCEPT:
• If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
• Which of the following promotional tools is thought to be the most expensive to use?
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?