Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)

Related MCQs

• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?
• _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• Another name for a company’s marketing communications mix is:
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• The shift from ________________________ has had a dramatic impact on marketing communications.
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?