All of the following would be considered to be major public relations tools EXCEPT:

Related MCQs

• All of the following would be considered to be functions performed in public relations EXCEPT:
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• All of the following are considered to be consumer-promotion tools EXCEPT:
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
• Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:
• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
• ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
• Despite its potential strengths, public relations is often described as a(n):
• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT: