Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

Related MCQs

• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
• Which of the following promotional tools is thought to be the most expensive to use?
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
• If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
• The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• All of the following would be considered to be major public relations tools EXCEPT: