In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

Related MCQs

• In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:
• A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):
• In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• Keeping consumers thinking about the product is the objective for which type of advertising?