The measure of how many times the average person in the target market is exposed to the message is called:

Related MCQs

• The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:
• _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals.
• In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:
• When Avis positioned itself against market-leading Hertz by claiming, “We’re number two, so we try harder,” it was using which of the following forms of advertising?
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• In terms of execution styles, which type of advertising might show how a product contributes to a person’s workout and health regime?
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to: