The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:

Related MCQs

• The measure of how many times the average person in the target market is exposed to the message is called:
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:
• The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• When Avis positioned itself against market-leading Hertz by claiming, “We’re number two, so we try harder,” it was using which of the following forms of advertising?
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• Some of the earliest traces of what could be called advertising were found in: