A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Related MCQs

• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:
• The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
• Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.
• The measure of how many times the average person in the target market is exposed to the message is called:
• The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
• To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:
• The first step in using the objective-and-task promotional budgeting method is to:
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?