Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?

Related MCQs

• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
• Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
• No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?
• When Avis positioned itself against market-leading Hertz by claiming, “We’re number two, so we try harder,” it was using which of the following forms of advertising?
• If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?