________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.

Related MCQs

• The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
• _________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.
• Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
• If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
• The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?
• __________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?