If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?

Related MCQs

• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Which type of sales promotion uses free samples, coupons, and rebates?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• Which of the following budget methods ignores the effects of promotion on sales?
• Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
• Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
• If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?