If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?

Related MCQs

• _________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
• ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
• If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
• No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?
• Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?