Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Related MCQs

• After concept testing, a firm would engage in which stage for developing and marketing a new product?
• A product with the …………… is a green product.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• A true definition of a product is the detailed version of the product only if it is stated in
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.