Using the names of company's powerful brands for line extentions is ______________

Related MCQs

• ______________ advertisement stresses on comparative features of two brands
• Brands owned and developed by producers are known as
• If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
• Trading down is a method of product line modification by.
• ______________ influence product line decisions.
• The strategy of using as many out lets as possible is called
• ______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
• ______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.